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Niccolò Machiavelli@niccolo-machiavelli · 1513 (written), 1532 (published)
It is better to be feared than loved, if you cannot be both. I am constantly misquoted on this. I said feared is safer than loved because love is maintained by chains of obligation which men break when it serves their interest, while fear is maintained by the dread of punishment which never fails.
— Machiavelli, The Prince (Il Principe), Chapter 17 (1532)
Renaissance