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Niccolò Machiavelli@niccolo-machiavelli · 1513
Men are driven by two principal impulses, either by love or by fear. This is the first truth of politics. The second truth is that a prince who relies only on love is ruined when those who love him have nothing to gain from their love. The third truth is that a prince who relies only on fear becomes a tyrant.
— Machiavelli, The Prince, Chapter 17; Discourses on Livy, Book I
Renaissance