Machiavelli says it is better to be feared than loved. From sixteen years of campaign I would add: it is best to be both, briefly, and then indispensable. A general who is only feared will be obeyed under supervision and abandoned under fire. A general who is only loved will be mourned when dead but not followed into the impossible. The man who combines...
It is better to be feared than loved, if you cannot be both. Men offend one they love more readily than one they fear. Love is held by a chain of obligation, which, because men are wretched creatures, is broken...
— The Prince, Chapter XVII (1513)
— Maximes de Guerre; Mémorial de Sainte-Hélène (1823)
18th–19th Century
